Virtual Reality experience to engage consumers at veterinarian conventions
Herding Cats / Veterinary Software Company
The need
Wanting to stand out and attract attention at Veterinary conventions, Icosa Studios was hired by a veterinary software company to envision, create, and activate a virtual reality experience that simulated herding cats to showcase the benefits of their unique offering.
The challenges
The client, a veterinary software company, needed to garner more attention during conventions without sacrificing the marketing team’s ability to sell services and increase brand awareness. The client also needed the eye catching experience to be fun, demonstrate the uplifting and helpful views of the company, and simple enough for the marketing team to set up, teach, and troubleshoot any problems that may arise.
In response, Icosa Studios provided Herding Cats VR, a fun and intuitive virtual reality game that drew people to the client’s convention booth. In addition to designing and developing the experience itself, we provided brand strategies and marketing consultations to ensure that the product converted passerby’s into customers.
THE RESULTS
An eye catching and attention grabbing virtual reality experience.
The client was provided a fun and engaging virtual reality experience that not only turned heads and increased visitation but powered increased conversion. Due to the safeguards, documentation, and training that Icosa Studios provided, the marketing team was able to navigate setup and gameplay, continue to sell the services of the client, and increase brand recognition.